Mentorship Project – Engine Digital

Research:

People that are more involved in their community are more likely to involve themselves in local politics and give back to their community this has been seen to reduce mental health issues, waste and encourage voting. However, there is yet to be a solution that bridges the hyper-diversity within Vancouver, that is ethnicity and social economics. And this is why we need to address the Vancouver Freeze.

One of the major insights we had was that people that are involved in larger cultural communities such as South Asians, are more likely to feel accountable and empathetic for a larger community. For example, when I first moved to Vancouver I didn’t have a cultural community, I’m not religious or ethnic and felt like I didn’t fit in a clear group. And research has shown that those who are lonely or experience difficulty making new friends are generally less trusting, feel less cohesion with their neighbours and are much less likely to feel a sense of connection to the broader community. Which is how I felt.  Although Vancouver is coined as a multicultural city this also creates a huge divide and pockets of minorities that do not integrate with each other it also discourages people from branching out because they already have a community.

Using research from the Vancouver Foundation, we’ve discovered a large portion of the most isolated groups in Vancouver are people aged around 25-34. We believe this is the most important group to target for this project as they are at the forefront of economic struggles, like the housing crisis and student loans. They are also pressured by new careers, efforts to start families, and a sudden absence of social opportunities. All of which are seen to contribute to the dire situation of social isolation.

Why should Vancouverites care? Because loneliness affects a huge majority of the population, not just in Vancouver but worldwide. If we can create a positive change it might encourage other big cities to follow suit, and tackle their own isolation situations. As we touched on earlier, an increase in a sense of community can be correlated with an increase of political involvement as well as, awareness in mental health.

We want to tackle the issue with realistic standards, by taking these factors into consideration: It has to be economically unbiased, physical connections are created, and relate back to the multiculturalism of Vancouver. We are aware multiculturalism is a hard topic to tackle as there are language, locations and backgrounds to consider. But we believe that there lies a solution within these considerations.

Self Reflected Grade: 30/10

 

Ideation:

  • Apps that cultures interact – culture map of Vancouver – cultural events – but what is the pay off? – recipes/ingredients for the food – isolation –
  • – one-on -ones – app that is created for making connections – online chat rooms (discord) -expect creating one on one connection with people that
  • Airbnb/uber – progress – why does it work – transparency – authentic experience
  • Meetup- meant for people to meet up – not transparent – who uses it?
  • Economic – solution has to be a budget orientated – Vancouver has $$ set aside for events – Create a platform which there are tickets available for people to go – You would have to create and account and then partner with someone new – how so you make it fair for everyone – pay off you get to meet someone new?
  •  follow events?- how do you experience something new
  • An app that showcases local events – geared specifically to you
  • How do you make the experience genuine
  • What about social ranking
  • App that allows users to connect with friends… perhaps you would have a notification saying your free and you want to hang out – other people could send u invites to things?
  • Create a kit for meeting your neighbour > perhaps this can be an app you save neighbours numbers – app that could connect to the whole building where people could connect for events and buy/sell
  • Educate people how to make friends – we grew up with families that we told to work all the time so you made friends at work. Now people work remotely..how are we to make friends?
  • People often find their community by trying new things out and bonding over it. How do you create a safe space where people can try new things but connect with new people? >men’s shed? — already solutions
  • Ping Pong – (frida and frank) its a great idea but more of an ig moment or a space for you to bring your own friends

Summary of main ideas:

We understood that whatever we created needed to be economic and we thought it might be more accessible if it was free/cheap so that anyone can connect. We knew that people needed to make new physical connections in order to not be lonely. And even though we wanted to connect everyone with our final idea, we recognised multicultural is a hard topic to tackle as their are language, locations and cultural background to consider. We also needed to target a more narrowed down audience of Vancouver newcomers.

Self Reflected Grade: 30/10

 

Distillation:

Break Bread became our final idea:

The idea was to partner with Airbnb, to organize a space where people can talk, connect over food, and create familiar faces in their neighbourhood. It easily checked a lot of boxes that our other solutions weren’t able to. Break Bread would be a platform that allows Airbnb hosts (we discussed to make this available to anyone in our final presentation) to make their unused spaces available for dinners. People can then use Airbnb’s platform to sign up for these dinners. Each meal follows a theme/style/cuisine allowing a Chef(s), both professional and amateur to volunteer to make those meals. Alternatively, a chef people attending the evening could bring something to contribute to a potluck based around a theme.

Dinner sign up recommendations would be neighbourhood based.

airbnb logo

 

Why:

We knew that people wanted to get to know their neighbours but didn’t know how, and if they did, it’s usually a one off encounter that never led to anything deeper. This is meant to be a better platform to make friends and create those connections with those already around you and you get to eat some fantastic food while you’re at. Boohyeah!

This also has the opportunity the expand world wide as Airbnb is everywhere. We also knew that a lot of people had the Airbnb app so this could be an easy transition as opposed to convincing people to download a new app and create another account.

Self Reflected Grade: 30/10

 

Refinement:

 

V1

Since we knew we wanted to partner with Airbnb and also be integrated we needed to make sure our design/brand reflected that.

Logo:

We wanted to reflect the the experience of gathering around a table with neighbours while still reflecting the Airbnb logo within it.

6

Colour:

We dove into a colour pallet that was reflective of Airbnb with it cultural and universal breadth but decided to go for deeper colours to reflect the deep connections we were hoping to achieve.

BreakingBread_UI_colour_Airbnb

UI Design:

To reflect our colour choices and a partnership with Airbnb but also help feel different. We used the design of the current Airbnb UI but used our deep colour pallet.

BreakingBread_InverseUI-02

Mentor Feedback:

The feedback our mentors gave us was that although the logo was cute and fit really well within the Airbnb brand it didn’t really reflect the name or what is was about? It was also rough which didn’t fit in with Airbnb’s more refined look. The colour pallet was interesting but it felt too different from Airbnb’s over all design. Which can be seen in the transition from Airbnb’s platform to our design.

V2

Logo:

The new logo reflects both what this app does and its name.

Airbnb

Colour:

We saw the opportunity in using a colour that was already apart of the Airbnb brand much like they did with Airbnb Plus in using purple. We found opportunity in the yellow for our main colour which also reflects bread. And then turned to their teal and blue as complimentary colours.

BreakingBread_UI_colour_BB

UI Design:

Similar to how we approached colour, we took from the existing Airbnb kit as Break Bread was a new extension of the site. But it retains a distinct look because of the colours, and the different features that define Break Bread.

BreakBreadUI_v1 (1)

User Testing:

We moved forward with user testing with our second version design. It involved a three piece task that was quite streamlined but gave us a very good understanding of what a variety of user wanted to see, and/or struggled with.

Final Design:

We took those user test notes as well as suggestions we discussed in our meeting and changed accordingly. It was bomb.

Home

 

Self Reflected Grade: 30/10

 

Reflection:

This has been an amazing experience. Grace, Matthew and Rhian (who helped out further along in the process) were really amazing to work with. They were encouraging but not over bearing which helped up work through our ideas but always pointed out the flaws so we could make a stronger project. Its been really valuable working with them and understanding their process! For myself I knew and it was further emphasized by my group, but I work best in teams. I am able to bounced my ideas off my peers and gain knowledge from them as well. Having this project has allowed me to dive into the interactive world and has opened up some of the possibilities of what I can do when I graduate. Looking forward furthering this project with Emily and Isaac. They were great partners to have along the way!

Self Reflected Grade: 30/10

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3 Logo Concepts

After looking over my mood boards and sketches, I was able to construct a few ideas that would help me flesh out my logo. I focused on my last name, Lamb, which is simple and could be easily visualized. The logo I came up with was a lamb with an invisible body. This idea reflects that I am multidimensional and can take on many roles. And although a lamb is a follower, I am the leader of the pack as I stand alone. The second area was my heritage, as I am basically half Scottish on my mom’s side and half English on my mom’s side. I did a bit of research to focus on symbols of those backgrounds and was able to look at crests and see what I could use like that for my logo. Overall I think I was able to showcase 4 different concepts that reflected who I was as a person.

9/10

Screen Shot 2019-02-27 at 10.52.49 PM

 

LinkedIn

Self promotion is another difficult part of this class. I like meeting new people but I hate boasting about what I do or can do, unless of course you ask me. Then you better be all ears. I had previously set up a LinkedIn account a few years ago but hadn’t been back to update it in a while. It felt good to be able to polish it up a bit and make it more professional. And to also be able to remove a few jobs that were previously there to fill the space.

It was actually the most fun to start getting invites from classmates and take a little peek at what they’ve been up to. It will be exciting to see where they go in the next little bit.

And just in case your curious!

http://www.linkedin.com/in/courtney-lamb1

Sketches

Sketching logo ideas was hard at first. How do you describe yourself in a single logo especially when you don’t have an area you want to focus in? At first I asked classmates for a little help to see if I could get inspired. After doing this and seeing what we came up with, I realized I probable more invested in myself and knew myself better (or perhaps I wasn’t projecting the image of who I thought I was?).

I decide to branch out and look at my different ideas. I found as I started to put pencil to paper I was better able to build off ideas to create stronger concepts. I first focused on my last name, Lamb, as it is an easy visual to remember. I then moved on to focusing on my name as a whole. how would it be different with my first and last name or just my initials. Overall I think I was able to produce quite a breadth of material that would help me moving forward.

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Brief and Mood boards – Reflection

Working for yourself is the hardest job anyone will ever do! Don’t let anyone tell you different! When your woking for someone else you can be cut throat and truthful. While working for yourself you get to deal with both your angel which tells you you are good enough, you did really great on your presentation. While you devil tries to knock you down a bit, making you stutter and say um every two seconds. So how can you even start to reflect on yourself when you have two opposite sides fighting each other.

The benefit of creating a brief is that it allows you to distill all your information down onto one page. Especially getting it critiqued and had a few questions thrown at me made we reassess a few aspects I had on my brief which was good.  I also felt like collecting all my past inspirations into an area allowed for me to see and overall trend in my mood boards however I am still unsure if it actually reflects who I am as a designer. But I have many years to figure that out.

8/10

Magazine Survey

Having browsed through many magazines it was really interesting to take the time to break down what makes them unique. Having each group in charge of a certain section allowed us to really dive in and get a better understand on the components of a magazine.

Within out section we focused on imagery, graphic devices, colour, drop caps, personality. The biggest take away message from our group is there are many different elements that allow a magazine to showcase their attitudes, authority and feelings just through these different graphic elements. 

Other things I learnt from the different presentations, magazines use more that 4 type hierarchies on a spread. Its the little added details that make them special and typography can be a big game changer for the overall feel of a magazine.

Overall myself and Heather’s presentation covered a lot of ground in the time that we were given in class to put it together. I would give us a 4/5 on this project.

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First Nations Project: T O T E M – with Emily and Brynn

 

Screen Shot 2018-03-12 at 4.56.13 PMTeam Reflection:

For the Reconciliation Project we worked as a team to create an engaging experience that would create dialogue around reconciliation. After the blanket exercise, the field trip to the Royal Museum of BC, and online research, we decided to create an augmented reality app that would engage tourists and non-Indigenous people in dialogue about Indigenous experiences. Together, we took a tour through the MOA and became inspired by the local art and history of the area. This influence can be seen throughout our app within the design and engagement pieces.

The app will work to spark curiosity and engage our audience with the visual historical facts that existed in BC prior to colonization in real-time augmented reality. Although we only created prototypes of our app for the presentation, we can see the potential to flesh out this project further in the future, expanding to light installations and a print campaign to engage a larger community. The app could be onsite at local events to create awareness. While live demos and shows could be promoted using the app.

My Experience:

Starting off the project I was really hesitant, I didn’t want to be culturally insensitive or force a stereotype that already existed. However, being able to talk to the Indigenous Documentary group gave me a different perspective that allowed me to think more open-mindedly toward the project. I decided to team up with Emily and Brynn as they both had an idea to create engagement piece that would create discussion around Reconciliation. All our different perspective allowed us to create a dynamic project that we can see further developing over the summer.

After research and collaborating, my main contribution to the project was working on the simplistic line drawings that were present throughout the app. It was a struggle at first but I’m really happy how this project turned out. I think Brynn and Emily took on larger workloads because I was a lot slower than anticipated (but learned a lot from them along the way!). Emily and Brynn definitely deserve a 10/10 on the project but I’m happy to take an 8/10 on this one.